TIRUCHIRAPALLI: The Gujarat Cooperative Milk Marketing Federation Limited, manufacturer of the AMUL brand of dairy products and ice creams proposed sign a MOU with AAVIN of Tamil Nadu to jointly manufacture and market milk products, a top company official said on Tuesday.
Speaking to reporters here, V J Martin Paul, Senior Executive (Sales) said the company would expand its marketing activities in Tamil nadu this year in a big way, setting up about 400 retail outlets this fiscal for ice cream products, in addition to the existing 4,000.
Tamil Nadu accounts for an average 20 per cent growth a year. Last year the state saw a 19 per cent growth over the previous year as against the all India growth rate of 21 per cent in the year ending March 31, 2007.
The company recorded sales of Rs 4300 crore last year, of which Rs 451 crore was through sales of ice cream and allied of this amount, Tamil Nadu's share was Rs 25 crore, he said.
Eighteen per cent of the total volume in ice cream sales was through institutions like star hotels and restaurants and that by catering (parties/weddings), about 20 per cent. The balance was from retail sales or direct consumption.
Earlier, launching India's first fitness candy, STAMINA, S Balasubramanian, Deputy Manager (Sales) said the candy would be available in two flavours - orange and lemon in all outlets in India by June 21-23.
AMUL would soon come out with a new product "Spanish Delight", a mixture of Rasagollah and ice cream. The prudct would be launched at the national level before July end. the company planned to add five more manufacturing units in addition to the 11 in various parts of the country, he said.
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